Key messages are the best way to approach an interview, and are what reporters are looking for. They bridge what the media’s audience (readers, viewers, listeners) already know and what you want them to know about yourself and your sport.
You have a point to make, regardless of the outcome of your competition. Being prepared with key messages will help you prepare for your interview because you already know what you are going to say. It allows you to be comfortable in the interview process and helps you to focus regardless of how you are feeling.
When thinking about key messages, ask yourself "why” and “how", to help you come up with an appropriate answer. This will help you tell your story to the audience.
Key Messages are:
- Concise: avoid jargon and acronyms
- Active: make every sentence active
- Positive: talk about what one can do, not what you can't
- Short: one memorable sentence, 10-15 seconds
- Specific: address a particular topic
Sample Key Messages for Athletes:
“I have spent countless hours on the golf course and knew that I was completely prepared for the competition today. Physically, I was as fit as I have ever been and mentally, I was tremendously focused.”
“I always have and will continue to believe that I have put in every aspect of my training on the line today. Regardless of the outcome, the sacrifices have been worth it.”
“This is a Team of no regrets. We have created an atmosphere of all for one and one for all. There is no one of us greater than the whole Team. Our focus has always been to end up on the top of the podium.”